WordPress is a content management system or CMS for short. There are many content management systems these days such as Joomla, Drupal and even ASP ones like Umbraco but due to its popularity, the WordPress engine is used for approximately 50% of all websites on the internet. Simply put, a CMS like WordPress allows you to maintain the content within a website without having to know or edit the HTML or other source code. This is great when you decide you’d like to add a new web page, product or main menu item, as the hard work is done for you by the CMS.
The Misconception of Complexity
While the statement above makes it sound like the “hard work is done for you”, there seems to be a real misunderstanding that WordPress development should be less expensive. After all, the CMS does all the hard work.
WordPress is free to use, but it is a complex framework and often requires more initial development time in order to fully support all the features of the CMS within your website when developing bespoke websites. Imagine you’d like to add a new main menu item and when you try it doesn’t appear. This could be because the less experienced or cheaper developer hasn’t adhered to the WordPress framework and instead created the menu statically to save time.
The key fact here is that high-quality bespoke WordPress (or any CMS) development initially takes longer so that future content edits and enrichment is easier, quicker and doesn’t require a developer. It works out less expensive in the long term if you expect to be adding new content to your website on a regular basis.
Many companies who use WordPress to power their website have suffered from some kind of website hacking in the past and due to this, many people believe WordPress has poorly implemented security.
As we said before, and according to Built With, WordPress has roughly 50% market share of the internet. Which in theory means it is constantly targeted by more hackers than any other platform and has to deal with this using robust security. The most likely candidates for weakening WordPress security are poor quality theme templates and plugins which open backdoor entry into the WordPress system. Poor quality means badly coded. These are usually freely available to download so if you’re using free themes and plugins make sure you research them fully and can trust them.
Brute force is the usual entry method for WordPress hacking and sometimes with thousands of login attempt requests per minute it’s always a good idea to set very secure passwords for your WordPress administrator accounts. Other security measures include things like enabling Google’s ReCaptcha for WordPress login, forcing email address login only and more.
We can review your WordPress security and help you to protect your website assets from WordPress hacking. If you’d like to look at protecting your website security yourself then start here. It’s always a good idea to make regular cloud backups of your WordPress website so you have a recent snapshot to restore. This means if someone does manage to gain unauthorized entry, you can repair your website more easily. We can help with configuring your complete WordPress security and backup solution.
WordPress Development Options
WordPress is a very rich framework and, with a good developer, can be used to build websites of any style and complexity. Initially this doesn’t show very well, with the templates which ship by default being very basic and unsuitable for corporate websites. To make WordPress look good, you need a theme and maybe a few plugins. There a few options available here.
Free WordPress Themes
You can use a free theme but you have to remember that many other websites could look identical (or similar) and customising the theme around the style you require will be limited. These are often low quality and use unoptimised coding.
Premium WordPress Themes
The way this works is if the developer sells a premium theme at £100 per year subscription and sells 10,000 copies online, sales from the theme would be earning the developer a million pounds a year, which isn’t bad going.
These, along with free templates, are usually bloated with extra features and bulked up configurations you will never use. This can add massive performance overhead to your website which could be better used elsewhere.
Bespoke WordPress Theme Development
The options above offer a less expensive choice but a bespoke theme means that we can exactly match the requirements and as this is developed to specification it means we are able to fully optimise your website for speed and other SEO practices.
3rd Party WordPress Plugins & Plugin Development
There are many free and premium plugins available online and these are generally more robust, but it is often required for us to build bespoke plugins to meet the needs of our clients.
We have knowledge of what plugin options are already available and along with offering bespoke plugin development, we have a list of advised 3rd party plugins which we recommend for installing in your website as standard. These help to increase security, backups and SEO optimisation.
WordPress Development Cost
Before we start explaining pricing, we should clarify that a simple Google search will return a river of information regarding the average cost of web and WordPress development. Try searching “wordpress development cost” in your browser!
You’d be surprised at how many times as a WordPress development agency we hear “that’s more expensive than I thought it would be!”. We’d advise that anyone considering having a new website built should research the costs and work involved in doing so. Do your homework!
Professional web design should be taken seriously and it is in no way comparable to a Wix or 1&1 (do it yourself) website. The equivalent to this would be making your own business cards with a pair of scissors, a crayon and a £3 pack of Asda Smart Price copy paper.
We charge a standard hourly rate for web development and everything to do WordPress development and configuration falls under this category. Our standard hourly rate is very good compared to competitors and considering the average annual salary for an experienced web developer is £32,000 a year. Once you add employer contributions, pension and all other overheads per employee, from holiday pay, even down to software licenses and training. This comes out at an employment cost of £57,104.16 a year per developer and this doesn’t include other office and project management overheads, so it’s often much more economical to have your website managed by an agency rather than employ web developers yourself.
We don’t disclose our prices online for our competitors to see, so if you wish to find out more please get in touch with us.
It is important to understand the main factor which is time. The length of time it will take to complete your project will decide the overall cost and this is down to complexity and requirements. We have a PDF document which explains this further, gives timeframe examples and includes our pricing information. Please contact us for more information.